
The title "Joe Klein on the President's Impressive Performance Thus Far" gives an idea of the bent of the article, but it's simply an interesting read.
This blog is all about words because they matter, they influence, they entertain and when you put them down on a page in a meaningful order, they acquire permanence. Contained here is my writing over the past 10+ years, primarily book reviews over the past ~5 years, and I also have a book review podcast, Talking Nonfiction, available on Apple or Spotify.







The most profound piece was titled "Why Are Army Recruiters Killing Themselves?". Written by Mark Thompson, it's a painful look at the pressures put on Army recruiters (particularly those out of the Army's Houston recruiting battalion) to "make mission" and meet recruiting numbers. A job characterized by 15-19 hour work days and belittlement by leadership... very messed up.
Another interesting story was by Michael Grunwald and titled "How Obama is Using the Science of Change". It looks at some of the social science behind the Obama campaign and office message, specifically how the field of behavioral economics is employed. Some of the examples put out were how get out the vote campaign efforts often promoted the idea of record turnouts to get people to "emulate their neighbors" and the more recent idea of opt-out 401K programs to encourage savings.
Also from the Grunwald article was mention of books written by some of the Obama advisers that made up what's referred to as his "behavioral dream team":
- "Nudge: Improving Decisions About Health, Wealth, and Happiness" by Richard Thaler & Cass Sunstein
- "Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism" by George Akerlof & Robert Shiller
- "Predictably Irrational: The Hidden Forces That Shape Our Decisions" by Dan Ariely





The second half of the book beyond this focuses more on specific recommendations to aid in healthy aging. Things get a bit bogged down with lots of detailed tips, but all appear good. They range from simple things like getting enough rest to foods that should be eaten as part of an anti-inflammatory diet.
Details around the diet and tons of other information can be found on Weil's website at http://www.drweil.com/ or the "healthy aging" microsite within it. Additionally, his book "8 Weeks to Optimum Health" sounds like an interesting read.
Finally, the conclusion of the book has a mention of ethical wills, a Jewish tradition that has been getting adopted by more and more people from all cultures. The idea is to create a document that passes along to your friends and family your feelings about what's important and what you want to pass on as a legacy.
This was I thought a really interesting idea and made me think of both Randy Pausch's "Last Lecture" (which I did a blog post about here) and what appeals to me about writing... this idea of creating something (sometimes profound, sometimes not at all, but I figure... if it's written, it's "created").







The first piece is by Walter Isaacson, formerly a managing editor of Time Magazine, and details his views on how to make this whole financially viable thing work. The cover story titled "How to Save Your Newspaper" espouses an idea that Apple has made ubiquitous through it's iTunes Music Store... micro-payments.
It's an interesting idea in that it drills down further from the idea of online subscriptions (which are usually on a monthly basis) and questions why content couldn't be received on a micro-basis (with costs that could be anywhere upwards from a penny). This would enable the organizations that create that content to remain open for business and in essence, keep the industry alive. Isaacson's assertion is that even though it would be different than the current mostly-free model around web news content, the idea of paying Apple $.99 per song on iTunes likely seemed revolutionary to those getting content free on Napster.
The second piece around written content from this issue of Time focuses not on the type of content itself, but rather on the delivery mechanism. Whether it be a newspaper, magazine, book or other printed material, there's efforts from multiple companies to figure out the best type of mobile electronic reader for that content, and to deliver that. This is the topic covered in the story "The Race for a Better Read" which looks at both current handheld offerings and what the future may hold.
The best known option out there is the "Kindle" handheld reader from Amazon, but competition will be likely coming in the future. Some companies to keep an eye on would be the Silicon Valley startup Plastic Logic (which is being led by a former HP manager I've met) or Apple if they (as rumored) get into the market with a larger version of the iTouch. Also mentioned in the article is the Adobe AIR software program that serves as a platform for material to to be written onto.
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Not necessarily related to this topic, but two other things of interest I recently found from Time...
The book "How We Decide" by Jonah Lehrer is about the psychology of how consumers make purchase decisions and reviewed in the same Feb 16 Time issue.
From http://www.time.com/ is a listing with detailed descriptions on Time's 50 Best Websites of 2008. Interesting stuff.
