Monday, March 31, 2008

Magazine reading notes 10: 2008 Feb-Mar

Fast Company – Feb
Profile of Production Company Motion Theory… creator of HP “hands” spots among many other interesting ads

Mention of TED conference in late Feb

Profile of current leader of Bell Labs Jeong Kim with additional mention of how other corporate labs (such as HP Labs) operate

Fast Company – Mar
Listing of the “Fast 50” most innovative companies:

Google… and its various employee programs: author series, Presidential Candidate series
Method… environmentally friendly cleaning products
HP… PSG ad campaign and new market products such as the Blackbird 002 gaming PC
Ausra… solar power provider based in Campbell, CA

Time – Mar 10
Mention of “Lush Life” by Richard Price… described as an excellent crime novel

Time – Mar 24
Piece on reusable water bottles… and how plastic is not designed for repeat use,9171,1722266,00.html

Time – Mar 31
Cover story on the Dalai Lama,8599,1723922,00.html

Tuesday, March 04, 2008

Magazine reading notes 9: 2008 Jan-Feb

Time – Dec 31-Jan 7
“Person of the Year Runner-Up profile of author J.K. Rowling:,28804,1690753_1695388_1695436,00.html

Esquire – Jan
“What I’ve Learned” piece with Carrie Fisher. In it, she says “I like having written the same way I like having gone to the gym. I’m a conversationalist more than a writer. I take dictation from myself. I talk about myself behind my back.”

BusinessWeek – Jan 14
Book review of “The Associates: Four Capitalists Who Created California” by Richard Rayner

Time – Jan 14
Mention of the book “Intern” by Sandeep Jauhar… given a A- in the “5 things you need to know about” section as well as the book “The Geography of Bliss” by Eric Weiner

Esquire – Feb
Review by Tom Chiarella of “A Fraction of the Whole” by Steve Toltz:

BusinessWeek – Jan 21
Profile of design guru Richard Sapper…

Piece on photo store website

BusinessWeek – Feb 4
Profile of former SAP executive Shai Agassi and his efforts to build and sell electric cars at Better Place:

One page advert for public service directing people to the JFK Presidential Library website…

Time – Feb 18
“Milestones” obit on Transcendental Meditation (TM) founder Maharishi Mahesh Yogi

BusinessWeek – Feb 11
Interview with conservative financial sage Henry Hebeler and his website His primary message… save.

Time – Feb 25
Profile of home energy efficiency expert Joe Harberg… runs,9171,1713474,00.html

BusinessWeek – Feb 18
Article on MTV Networks gaming division… over 5,000 mobile, console and online games and virtual worlds:

Piece on Apple Computer’s new database program, Bento:

Esquire – Mar
“Ask Dr. Oz” with heart surgeon Mehmet Oz… wide-ranging Q&A session covering interesting topics…

Essay by former Baltimore Sun writer and current writer/product on HBO show “The Wire”, David Simon:

“What I’ve Learned” piece by Esquire GM Glenn Fitzpatrick who is living with ALS:

BusinessWeek – Mar 3
Cover story on customer service… both companies that do it well and how customer evangelists get the word out about those companies that do not…

Fast Company – Feb
Mention of new direction for HP Labs…

TED 2008 took place end of Feb…

Yahoo! Sports competition with ESPN website…

Advertising agency Motion Theory and the spots it has created for HP among other companies…

Goof website that went viral…