It was different than the Lewis book in that it lacks a lot of the sentimentality, but has some interesting facts and information. The approach Apple took was to look at the whole baby-industrial complex (a fairly descriptive term given the $s involved) on a chapter by chapter basis starting at conception and then running through early parenthood.
Choosing a name, birth classes, attachment parenting, sleep training... lots of topics covered by Apple and all in a fairly humorous manner while still providing some lots of details about each area.
The overriding thing that comes out of the book is that parenting can be tough, but you do the best you can for you and the kid and it'll probably all work out for good. Not a bad concept.