Saturday, January 23, 2010

Ashton Kutcher: New Media Baron - from Fast Company

Pretty interesting cover story from the Dec 2009/Jan 2010 issue Fast Company Magazine.

Written by Ellen McGirt "Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul" is all about the new media efforts from the former "That 70's Show" star and now Twitter phenom. It's pretty compelling stuff how he and his production company, Katalyst Media, are "creating social networks for brands... through the principles of: make entertaining stuff, give it it to people where they already are, let them have some fun with it, and mix in brand messaging."


In addition, I found of interest the Mark Borden profile piece "Jeffrey Katzenberg Plans on Living Happily Ever After". Nothing overly profound about it... just cool reading about someone who loves what he does and is crazy successful at it.


Finally, the issue also had mention of the newly acquired by Intuit personal finance website I keep hearing about the site... mean to check it out, will do so eventually.