Marketing of "Twilight" by Stephenie Meyer

I previously wrote about Stephenie Meyer as now being one of the "blockbuster writers" and have now come across an interesting article titled titled "Harry Potter with Fangs- and a Social Network". Featured in the Aug 11, 2008 issue of BusinessWeek, it chronicles some of the online efforts that have helped her entire "Twilight" series achieve blockbuster status.



Some of these sites include: Twilighters, TwilightMoms, Twilight Guy and Meyer's personal website.

One particularly interesting thing from the article was mention of how other best-sellers such as "Freakonomics", "The Last Lecture" and "The 4-Hour Workweek" have attempted to replicate this type of online community. This illustrates that true impact status is often achieved not just by singular success, but by the impact that success has on the world around it.