Saturday, June 14, 2014

Interesting Fast Company writing - on GoPro, DonorsChoose and Dutch flood prevention

A few different interesting pieces from Fast Company Magazine included two features and one brief mention of a company.

From the November issue was the fairly long "Against The Tide" by Jeff Chu on flood prevention measures in the Netherlands and the March "50 Most Innovative Companies" issue included two interesting stories, one on DonorsChoose and one GoPro.

The feature was "Beyond School Supplies: How DonorsChoose is Crowdsourcing Real Education Reform" by Peg Tyre on the #9 company on the list and later on was a short missive on GoPro, the #39 company and a fascinating one to me in how they've built a lifestyle brand to sell a piece of hardware (reminiscent of how Red Bull has created a lifestyle around an energy drink).