As a college football fan and fan of good sports writing, I'm surprised I haven't heard of him until recently, but glad I've come across Clay Travis and his website Outkick the Coverage.
According to the Bio page on the site (which lists eight different writers), Travis is a Nashville afternoon radio show host in addition to writer and I first came across his stuff with the hilarious Les Miles and LSU Make Alabama Frat Boys Cry about the game in Tuscaloosa.
On the more serious (not you know... serious, serious, but more in-depth reporting serious) note, I last week saw the profile Kirk Herbstreit: The Face of College Football on the ESPN/ABC announcer and College Gameday host. I found both this and the LSU piece to be very well written and had planned on doing a post on College Football writing that doesn't make you ill, but then learn that lo and behold... both pieces from the same guy.
With the first two pieces of his I've seen being highly funny/entertaining and detailed/insightful respectively, the trifecta completed with now the third story of his I've seen (all on Outkick the Coverage) being reasoned/informative. Starting 11: If LSU Splits Arkansas, Georgia, it's in Title Game is on this year's BCS Title Game possibilities and includes the analysis from Travis that "there is a 95% chance -- potentially even greater than that -- that this title game will be LSU-Oklahoma State or LSU-Alabama."