Some interesting business writing I've seen lately included two large features from Fortune along with several short pieces of note published elsewhere.
The Fortune stories were "Inside Elon Musk's $1.4 Billion Score" by Peter Elkind and "Google's Larry Page: The Most Ambitious CEO in the Universe" by Miguel Helft. Both were interesting pieces of writing with the Elkind story having the particularly intriguing tale of how Tesla Motors went about deciding on Reno as the location for the forthcoming electric car battery gigafactory.
The first of the smaller pieces to mention here was also Tesla related with Ashlee Vance for the Businessweek site last week posting "Tesla Grabs a New (Old) Spokesman From Square" about Ricardo Reyes returning to head Communications at Tesla. The background that Reyes has is fascinating, particularly in relation to the idea of narrative and storytelling within business communication.
The last two pieces to cover are very much connected to one another with Jordan Shapiro for Forbes writing "Is Everything Good About 'Minecraft' Gone?" about "active vs. passive computer time" in relation to viewing Minecraft videos on YouTube and then James Hong posting "Introducing Cakey: A better way for your kids to watch YouTube" to the site Medium.
Showing posts with label Larry Page. Show all posts
Showing posts with label Larry Page. Show all posts
Sunday, November 30, 2014
Sunday, February 06, 2011
Feature Writing from New Businessweek - on Glock, Apple, Google & Ford
After having my Businessweek subscription expired for the past six months, I decided recently to start reading again... and find the new Bloomberg Businessweek pretty solid.
Each issue is larger than those from the previous format and while a goodly amount of the vignette pieces I'm not into, I find the feature writing excellent. Thus far I've seen four issues and there's been at least one excellent lengthy piece in every issue.
The Jan 13 issue cover story was Glock: America's Gun and a thorough look at the company that for better or worse, has provided arms for American streets (cops and robbers both) over the past 25 years.
Cover stories from the next two issues of BW followed with looks at top companies going through changes (both intended as temporary and permanent) in leadership.
The Jan 19 issue featured Apple, With or Without Steve Jobs and Jan 26 issue Larry Page's Google 3.0. Each story provides a well written and in-depth look at the companies in question.
Finally (at least for the purpose of this blog post) was the Feb 3 issue which featured (but, not as it's cover story) The Happiest Man in Detroit about Ford Motor Company and it's CEO Alan Mulally. I've written about and linked to stories on Ford previously and am pretty well fascinated by the company and it's current (and future) product offerings.
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Nothing that would be considered lyrical in any of these pieces, but solid writing on interesting topics.
Each issue is larger than those from the previous format and while a goodly amount of the vignette pieces I'm not into, I find the feature writing excellent. Thus far I've seen four issues and there's been at least one excellent lengthy piece in every issue.
The Jan 13 issue cover story was Glock: America's Gun and a thorough look at the company that for better or worse, has provided arms for American streets (cops and robbers both) over the past 25 years.
Cover stories from the next two issues of BW followed with looks at top companies going through changes (both intended as temporary and permanent) in leadership.
The Jan 19 issue featured Apple, With or Without Steve Jobs and Jan 26 issue Larry Page's Google 3.0. Each story provides a well written and in-depth look at the companies in question.
Finally (at least for the purpose of this blog post) was the Feb 3 issue which featured (but, not as it's cover story) The Happiest Man in Detroit about Ford Motor Company and it's CEO Alan Mulally. I've written about and linked to stories on Ford previously and am pretty well fascinated by the company and it's current (and future) product offerings.
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Nothing that would be considered lyrical in any of these pieces, but solid writing on interesting topics.
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