Fast Company Writing

The past few issues of Fast Company Magazine had a number of features and short pieces that stood out far a variety of reasons.

Going furthest back, the Feb issue had both an interesting interview piece and really well-written feature story. The interview was by Charlie Rose with Biz Stone and Ev Williams who co-founded Twitter and begins with Stone and Williams making the extremely important point that Twitter not simply about 140-character expression of thought, but also the linking to content of all subjects and length around the web. Also noted in the interview was the blogging site Medium and the feature story from this issue was by Max Chafkin with "The Zen Master of Silicon Valley Chatter" on Kevin Rose. It was a detailed and interesting look at the Digg founder and internet investor who first backed early stage companies on his own and now as part of Google Ventures.

The March issue had "Working Beyond the Cube" by Greg Lindsay on co-working and Fast Company's annual "50 Most Innovative Companies" list.

The April issue had three different feature stories that stood out. Cover story was a lengthy piece by Nicole LaPorte title "The Rebels Saving Hollywood" and then Max Chafkin wrote "Why Kickstarter Won't Sell" on the crowdfunding website (with both features referencing Angel Investor Chris Sacca). Finally, Danielle Sacks contributed the feature "'Fifty Percent Of 'The Tipping Point' Is Wrong' Jonah Berger Shows You Which Half" on the author of Contagious: Why Things Catch On.

Finally, an interesting mention from the May issue was the short pieces "What's Hot in Alaska" on startup companies in the state.

Time Magazine writing - on U.S. manufacturing / Uniqlo / 3 of the Time 100 Most Influential People

There's been a few interesting things out of Time Magazine recently with three of them being short pieces on people in the Time 100 Most Influential People 2013 edition and two feature stories from other issues (and all of them requiring a Time account to be able to read online).

The people whose short profiles stood out were that on Jared Cohen (who founded Google Ideas and co-wrote The New Digital Age: Reshaping the Future of People, Nations and Business with Google Chairman Eric Schmidt), Perry Chen (CEO of the crowdfunding website Kickstarter) and the team of Daphne Koller and Andrew Ng (co-founders of the online learning site Coursera).

The feature stories of greatest note to me were "Made in the USA" by Rana Foroohar and Bill Saporito and "What They'll Wear to the Revolution" by Michael Schuman. The latter piece was on Japanese clothing retailer Uniqlo (which I've previously linked to a Fast Company article on as they make a major push into the U.S. market) and the feature story on increased US manufacturing. In terms of topic, it was very reminiscent of another piece I linked to previously, this one a September 2012 Outside Magazine piece by Tom Vanderbilt on the same trend.

Fast Company Mar 2012 "50 Most Innovative Companies" Issue

There was a bunch of interesting content from the March edition of Fast Company Magazine. It was the annual "50 Most Innovative Companies" issue and below are the businesses and associated writing that stood out (doesn't discount the companies on the full list not noted here, just that I didn't read anything on them that was terribly new to me)...

#5 - Square: There was a fairly lengthy profile of founder Jack Dorsey done by Ellen McGirt. It's well written and interesting content on a fascinating guy (Dorsey also co-founded Twitter) and company doing incredibly well in the fortified barriers to entry financial services industry.

#12 - Southern New Hampshire University: Excellent feature piece done by Anya Kamenetz about online education offerings from the traditional not for profit university.

#13 - Jawbone: Interesting profile from Farhad Manjoo on the consumer electronics maker noted as "one of the hottest private companies in the world."

#19 - Airbnb: Another long piece, this one by Austin Carr, on the successful vacation (but, not exclusively) rental facilitation company. That description sure leaves something to be desired so fortunately the Carr story details well Airbnb and its design-centric focus.

#24 - Starbucks: Featured was an excellent look by Jon Gertner at the company and how its returned to success by focusing less on simple replication expansion and more on performance and innovation. Also of interest from the piece was mention of future growth into the area of health and wellness.

#29 - Red Bull Media House: Red Bull an interesting company in the unconventional way its grown in part through extreme sports affiliation and Teressa Iezzi details in this profile its extension of sports sponsorship to a content division.

#34 - Chipotle: Interesting profile by Danielle Sacks on the fast food company with detail beyond what I've seen about efforts around an organic, sustainable and humane food supply. Mention also made of a Chipotle YouTube video with now 6M views.

#41 - Kickstarter: Probably the shortest piece of those I've highlighted, but still an interesting one by Rachel Arndt on the platform being more and more heavily used for funding creative ventures (noted in the piece that 17 Sundance films used Kickstarter).