Saturday, January 31, 2015

Interesting business writing - on Mercedes, Rodney Mullen, prediction models, Lego & Cicada

There's been a few excellent business related pieces I've seen lately with stories that I saw just yesterday included one from Yahoo Autos (I know, who would have figured?) and two from Wired Magazine.

The Yahoo story was by Neal Pollack (who wrote the book Alternadad) with "How the pied piper of Mercedes plays the automotive media" and a pretty rollicking and entertaining read on what could perhaps be described as boondoggle "experience" events, in this case for automotive media. Related to the whole rollicking and entertaining notion, it was fascinating reading about the orchestrator of the junket, Mercedes' U.S. director of communications, Geoff Day.

The Wired pieces I found of note were  "Silicon Valley Has Lost Its Way. Can Skateboarding Legend Rodney Mullen Help It?" by Brendan Koerner and "The Man Who Knows Whether Any Startup Will Live or Die" by Klint Finley. The story on Mullen was a fascinating read by the author of the sensational book The Skies Belong to Us: Love and Terror in the Golden Age of Hijacking and that from Finley was on predicting business success or failure out of models created by Thomas Thurston, who I mid-last year wrote about and linked to his piece "Christensen Vs. Lepore: A Matter Of Fact" for TechCrunch.

Two other recent business related pieces I found excellent and haven't written on yet were "How Lego Became the Apple of Toys" for Fast Company by Jonathan Ringen and "Cicada: Solving the Web's Deepest Mystery" by David Kushner for Rolling Stone, with this last one perhaps less business-centric than the other stories, but just a compelling and pretty trippy read.