Thursday, December 11, 2014

Favorite business writing linked to - on Google (including Nest)

With the last post made in this series on my favorite business writing linked to having been on Tesla Motors, below is a listing of my favorite business writing come across about another hugely influential company, Google, with several of the stories on the company Nest, which Google acquired in Jan 2014:

"Google's Larry Page: The Most Ambitious CEO in the Universe" by Miguel Helft for Fortune in Nov 2014.

"The $3.2 Billion Man: Can Google's Newest Star Outsmart Apple?" by Austin Carr for Fast Company in Sept 2014 – on Tony Fadell and the company Nest.

"As Software and Hardware Advance Together, the Next Innovation Wave Rises" by Ashlee Vance for Businessweek in Sept 2014 – on the great advantage held by companies like Apple, Tesla Motors and Nest (now part of Google).

"The Truth About Google X: An Exclusive Look Behind the Secretive Lab's Closed Doors" by Jon Gertner for Fast Company in Apr 2014.

"Google: The Celebrity Profile" by Tom Junod for Esquire in Sept 2013 – on the company, its power, and the potential for abuse of that power. Junod also wrote in the piece about Google X and offerings like Google Glass and not current, but also not out of the question, things like storing of biological data.

"Inside Google's Secret Lab" by Brad Stone for Businessweek in May 2013. Fascinating stuff on the Google X division within the company that's devoted to "moonshot" ideas or problems that Lab Director Astro Teller says about which "over some long but not unreasonable period of time we can make that problem go away."

"Tony Fadell’s Newest Invention is the iPod of Thermostats" for Fast Company in Nov 2011 – on a fascinating product designed with user experience in mind from former Apple exec Tony Fadell.

"And Google Begat..." by Kimberly Weisul and Spencer E. Ante for Businessweek in Feb 2010 – on the angel investing done by current and former Google employees. Pretty interesting stuff about the next generation impact Google wealth is having by helping fund tech startups such as Twitter, Tesla Motors and a host of smaller unknown (but, probably not always) ventures.