Tuesday, July 02, 2013

Businessweek writing - on Costco, BP, Daft Punk & David Stockman

There's been some well done and interesting pieces for Businessweek lately with three solid features from the latest issue and another excellent one from last month.

The oldest feature story to note here was "Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the World". It's a excellent in-depth look by Brad Stone and gets at the idea I've long held of how a company becomes good in large from how it's employees treated.

More recently was the not terribly frequent situation of me finding compelling all three features from one issue. Cover story from the latest edition was "How BP Got Screwed on Gulf Oil Spill Claims" by Paul Barrett and it's about everyone lined up for their (earned or not really) chuck of BP money. Very interesting reading about the approach BP initially took in accepting liability and how that contrasted with the subject of a Paul Barrett BW story from two years ago, "Transocean: No Apologies Over Gulf Oil Spill".

The other two stories I found interesting from this issue were on extremely different subjects with "David Stockman Takes On the Fed's Easy-Money Policies—and the World" by William Cohen and "Daft Punk's 'Get Lucky': How to Build the Song of the Summer" by Eric Spitznagel. The feature on Stockman could be described as a doomsday picture of our economy (at least in Stockman's opinion) and the look at how a hit song was marketed is just plain interesting.