Business of writing - on Omidyar, Greenwald & new media

There were some fascinating pieces in the past few weeks covering the business of writing, in particular stories on a forthcoming startup news site backed by eBay founder Pierre Omidyar (who I posted about back in 2009) and with noted investigative journalist Glenn Greenwald as a key principal.

The first piece that stood out to me as interesting on the venture was for the New York Times by David Carr. "An Interview With Pierre Omidyar" notes how Omidyar looking at an investment in the $250M range and in his now hometown created Honolulu Civil Beat, a site Carr described as doing "public affairs reporting with an eye toward giving citizens a look into the affairs of government."

Also about the new site was for Nieman Journalism Lab with Adrienne LaFrance writing "What does Pierre Omidyar see in journalism?" It was tremendously interesting stuff from someone who worked at Honolulu Civil Beat alongside Omidyar and whose description of that still ongoing site fairly closely matches that from Carr, with LaFrance saying "Omidyar’s goal for us was simple and neutral: Ask tough questions on behalf of the public to make this community a better place."

In terms of Greenwald as a lead investigative journalist for the new venture, he's known for receiving and reporting on NSA surveillance documents from Edward Snowden and just today, Greenwald did the interesting essay "On Leaving the Guardian" in which he wrote about journalism, it's role and importance.

Only in part about the site backed by Omidyar was an interesting short piece by Hamish McKenzie and Sarah Lacy to the website PandoDaily. "Vox’s new mega-round puts a bow on content’s 'holy shit' moment" covered the abundance of new media sites in recent years and high valuations on many of them. It was fascinating stuff and brought to mind Lacy's 2008 book Once You're Lucky, Twice You're Good (which I reviewed in the first few months of my writing this blog). On this same theme of hot new media companies, I was reminded of the service that to me helps make it possible for them to thrive, Twitter. The best writing I recall on the company and the power of it's links (literally) was by Clay Travis with "2011 belonged to Twitter, so does the future of sports media" for his college football focused sports website Outkick the Coverage.

Entrepreneurial Journalism Education / Difficulty in Sports Reporting Today

Expanding a bit on my post from yesterday about the Nieman Foundation (and Nieman Storyboard), I've come across some interesting Journalism education content lately including a webinar attended earlier this week.

As could be expected, the online session was the most engaging of the various sources of wisdom and class itself the Knight Center webinar to teach journalists how to start a successful entrepreneurial project taught by journalist and City University of New York J-School professor Jeremy Caplan.

I wouldn't say I was disappointed with my time spent, but it did leave me feeling it tough to get a tremendous amount from an online learning environment. There was the opportunity to post questions to a chat board that were then answered, but not much interactive learning (which isn't a terribly damning statement as you likely shouldn't expect much more from a two hour online session).

As to the content itself, material was posted to both Scribd and Google Docs and the high-level 7 Steps to a successful entrepreneurial Journalism startup are below...

1. Market research
2. Competitive analysis
3. Content & structure development
4. Building community
5. Cultivating sustainability
6. Leading on the path
7. Adjusting on the way

Important points to be sure, but my thoughts on the content were that it was pretty basic business school type stuff (but, again... maybe that's not being critical as it could be new learning for some in the session) and that the actual application of the steps seemed to be described as most frequently towards building hyper-local community news websites.

All in all, Journalism and the business around writing (which obviously could cast a pretty wide net) is definitely of interest and attending the session was a good step in learning more.

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On this subject of new opportunities in Journalism, the aforementioned Nieman Foundation had on it's Nieman Lab site recently a Justin Ellis piece How Time Inc. is preparing for a future in digital news with a j-school of its own. Interesting concept with the old media giant offering in-house education (heavily leaning towards digital new media topics) to employees.

Finally (and also related to the idea of changes in Journalism), excellent piece titled Death of the interview posted to ESPN earlier this week. Written by Tim Keown, it delves into how sports reporting (both by the press and athletes) has changed in today's environment of short attention, tight news cycles and need for the sensational. Very solid piece that's both entertaining and thought-provoking.