Business Success Pieces - Evan Williams / Chris Sacca / Paul Saffo / Asana / Jordan Cooper

There's been a few interesting business pieces I've seen lately that all seem connected enough to be pulled into one (hopefully coherently written) blog post...

Starting off with the oldest (by far) was "Ten Rules for Web Startups" from Twitter founder Evan Williams on his blog in Sept 2005. Williams track record is remarkable in that he co-founded both Pyra Labs (parent company that created Blogger) and Twitter. Additionally, he's referenced by venture capitalist Chris Sacca as someone to back in a venture regardless of the idea. The rules as laid out in the blog post from Williams were all interesting, but what really stood out to me was number one... "Be Narrow", with the first few sentences why noted below:

"Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too. Focusing on a small niche has so many advantages: With much less work, you can be the best at what you do."

With this (and since I so enjoy melding together different iterations of the same theme), it seems high time to bring in something from the excellent Ken Jennings book Maphead. I reviewed the book here and note how in it a collector was quoted saying "if you're going to specialize, specialize as much as possible." It's a tremendously interesting (and logical) concept that applies to map collecting, business creating and I'm sure many other ventures.

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Continuing with this approach of blending and connecting together in this blog post, I saw from the same Chris Sacca Twitter feed that directed me to the Williams piece a link to the recent Wired Magazine story "8 Visionaries on How They Spot the Future" by Joanna Pearlstein. It's written as a wisdom compilation story and below are the people and their insights that struck me the most (or at least insights as I took them):

Paul Saffo (Technology Forecaster) - looks for things that seem out of place as an indicator of events to come. Yea, that's a bit nebulous of a statement, but he describes the idea well is his short missive.

Chris Sacca (aforementioned Venture Capital guy) - you don't need to be a seer (prophet - soothsayer - diviner - augur - clairvoyant) to spot (and potentially invest in) the companies that could be poised for success. Barriers to entry are low enough in many technology realms that evaluation decisions can be made based on the actual product or service experience (or at least an early stage iteration of it). Tied to this idea is how many ways there (Twitter as probably the largest) to discern customer experience (as I wrote about featured in an Oct 2009 Businessweek) with a company and it's offering.

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With yet another "hopefully not a stretch" connection for the purpose of this blog post... rule number ten from Williams of "Be Balanced" reminded me of something else from Sacca in the same interview that he spoke of backing Williams regardless of the business idea. Point as I recall it was the import of working with people that he wants to spend time around as well as invest with.

This idea seems very much in evidence with two other pieces I've seen recently. Peter Delevett wrote "Facebook co-founder Dustin Moskovitz brings new startup Asana into the marketplace" on the company started with a former colleague from Facebook, Justin Rosenstein and I also saw "In Pursuit of 'Brain Doppelgangers'" from the blog of an entrepreneur, Jordan Cooper.

I'm not familiar with Cooper at all, but his description of the power in being with like-minded people made sense and I was pretty amazed to see the title right after reading the excellent GQ piece "The Cooler Me" (haven't yet seen it posted online) by Eric Puchner about... yep, doppelgangers.

Businessweek Pieces: Workplace Productivity Software / Apple Supply Chain / Rare Earth Metal Mining

Several interesting pieces from Businessweek lately with the largest of which on a new productivity software startup. Asana: Dustin and Justin's Quest for Flow was written by Ashlee Vance and profiles the company started by two beginning stage ex-Facebook employees (with Dustin Moskovitz at eight days younger than Mark Zuckerberg being the world's youngest billionaire). As detailed by Vance, Asana is offering a free version for smaller groups (with the idea that even personal tasks will be managed via Asana) and then building larger demand.

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Other recent feature of note from BW recently was Alaska’s Billion Dollar Mountain on entrepreneur Jim McKenzie and his mining company, UCore. Focus is on Bokan Mountain near Ketchikan, Alaska and the large support of valuable rare earth metals held deep underground. It's an interesting story written for Businessweek by Daniel Grushkin in the efforts of McKenzie to gain mining access and in how the land reached it's current valuation.

Previous attempts to mine Bokan were unsuccessfully trying to find and extract uranium and this is exactly what McKenzie was initially interested in and hoping to convince the old prospector (Bob Dotson) who owned the mineral rights to allow him access to. Through spending time together, McKenzie learned of it's rare earth metal potential and then brokered a deal with Dotson and his estranged children (to whom who he had granted shared rights) to be able to mine Bokan.

In 2010, China as the world's largest producer of rare earth metals then made the decision to dramatically cut it's exports of these minerals (that go into complicated electronics, jet engines and missiles) and as a result made prices skyrocket and dramatically increased the value of Bokan. It still remains to be seen whether the cost of deep underground extraction will make the investment pay off, but the potential is very much there. Interesting story from a lot of different perspectives.

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Final Businessweek piece to mention is Apple's Supply-Chain Secret? Hoard Lasers. Apple combining great consumer experience with supply-chain competitive advantage... that's a pretty compelling proposition.