Three compelling pieces of recent business writing included cover stories from both Businessweek and Fast Company as well as an additional Fast Company feature.
The Businessweek piece was "Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture" and an interesting look by Brad Stone and Adam Satariano at Apple and it's CEO.
The Fast Company pieces were "The $3.2 Billion Man: Can Google's Newest Star Outsmart Apple?" by Austin Carr on Tony Fadell and Nest as well as "Tastier, Healthier, And Animal-Free: Can Ethan Brown Reinvent Meat?" by Jonathan Ringen on the company Beyond Meat. This last story in particular was a fascinating one with Brown's company offering a becoming widely available substitute for meat that has all the flavor and proteins, but without the negative ramifications of meat. Ringen in his story noted it taking 1,800 gallons of water to produce one pound of steak, a figure that seems high, but is actually lower than the 2,500 gallons of water to produce a pound of meat that was noted in the book Abundance that I reviewed a month ago.
